It's only been about six months since introduction, but our sales have grown significantly.

What kind of salon is it?

We are a slimming aesthetic salon centered on lymphatic massage. With two locations in Aichi Prefecture,
, but I hold a manager position. As the first salon in Nagoya to adopt Hyper Knife EX,
salon, so at that time we even had clients visiting from distant areas.

What prompted the adoption?

I took over the business from my predecessor last year, but sales were in a very difficult situa...
situation. And from April, the impact of COVID-19 dealt another blow. At this
time, searching for a breakthrough product that would drive sales growth was the catalyst for adoption.
Even before I started working in salon management, I knew Hyper Knife as a beauty equipment brand.
It had been adopted at a salon run by a friend of mine in Nagano Prefecture,
and I had heard great things about it. Naturally, I also inquired with other body contouring machine manufacturers,
but Wamu showed the greatest enthusiasm and attentiveness.
The three decisive factors for adoption were brand recognition, track record, and the support system. And 8
introduced one unit each of Hyper Knife and Hyper Knife EX from that month.

What changed after adoption?

It has been only about half a year since adoption, but sales have grown significantly. Compared to last year...
, up by approximately 140%. Locations with EX achieved record course contract sales in December
setting a new record. When we analyzed sales, the average spend per customer increased by ¥3,000.
Behind this sales growth was a shift in our staff's mindset.
Because Hyper Knife makes it easy to see visible results, staff gained confidence
we were able to recommend it with confidence.
Another factor is the promotional materials provided by Wamu. We also have cavitation
menus, but when clients asked questions, we sometimes struggled to explain them verbally.
For Hyper Knife, there are materials such as posters and leaflets that make it easy to explain the salon treatment
details clearly to clients. It is easy for staff to explain to clients,
and easy for clients to understand, which leads to signed contracts.
I think.
Consulted the representative about menu setup

Why adopt 2 machine models?

To introduce Hyper Knife EX, we first needed to have adopted Hyper Knife
However, in the end, it was great because we were able to allocate them across two locations according to the customer demographic.
We decided on the placement based on store locations and customer spending. In both
machines also offer high slimming results, I believe. In particular, the EX sensation delivers warmth across a wide area
You can truly feel the results, which surprised even me.
Our concern at the time of adoption was menu design. Consulting with Wamu's representative, other...
We were able to set prices and details by learning about other salons' information and success stories,
The representative responded very quickly and handled everything politely, earning our trust.
a partner we can count on.

What are your future plans?

New menu development for Hyper Knife, along with advice on dietary habits and exercise...
I want to strengthen coaching skills. By doing so, I believe we can aim to become a body contouring salon
where clients are even more satisfied with results. To provide salon treatments to even more clients,
we will work hard toward opening our third salon. As an ever-evolving salon,
want to do my best as a salon.