What changed after a slimming aesthetic salon adopted Hyper Knife EX

What kind of salon is it?

Ota: We are an aesthetic salon with three locations in Gifu Prefecture and one in Nagoya, where body contouring is our main menu. Within the prefecture, our salon is known for its dedication to slimming treatments, to the point people say 'Tsuya means body contouring.' When we opened 15 years ago, we had only one location, but since adopting Hyper Knife about six years ago, we have grown steadily and expanded our locations.

What is an Officially Certified Salon?

Ota: When I heard about becoming a 'Hyper Knife Certified Salon of Excellence,' I knew right away that I wanted to achieve it and contacted them immediately. By adhering to various standards, we were able to become a certified salon. Our staff explains to visiting clients before their session that we are a certified salon of excellence. This helps clients feel at ease during their treatments. Becoming certified has also boosted our staff's mindset, giving them pride and motivation in performing each session.

How about the EX?

Ota: "I believe very few salons in Gifu Prefecture have adopted Hyper Knife EX. I like being number one in everything, so I decided on the adoption to stand out from competitors. Our approach is to attract clients through the high name recognition of 'Hyper Knife' and then invite those seeking even greater results to experience the EX. Most clients who previously received Hyper Knife sessions say 'I can't go back' once they experience the EX. It provides a gentle sensation of soothing warmth spreading through the body, yet the results are remarkably visible. Naturally, the EX also commands a higher unit price, contributing to increased revenue. Of our three salons in Gifu Prefecture, one is designed as a luxury concept store that exclusively offers EX menus."

Bold equipment adoption led to salon expansion

What prompted this?

Ota: I was initially intrigued by the name 'Hyper Knife' and first encountered it when I received a treatment at an adopting salon as part of a site visit. Both the sensation and results were great, so I contacted Wamu Corporation right away and decided on adoption. We now have four Hyper Knife units, three Hyper Knife EX units, and Hyper Shape across four locations. Whenever I wonder, 'Do we need another unit?', I consult with Wamu Corporation's representative. Encouraged by their insightful information and supportive push, I took the leap to introduce this many units, and we have achieved business performance far exceeding our adoption costs.

How was our staff's support?

Ota: While some manufacturers become distant after a machine is installed, our representative continues to support us sincerely post-adoption. Our staff trusts them so much that to them, "Wamu means our rep." Beyond Hyper Knife, they generously share retail sales techniques and business know-how. Our representative is an indispensable partner in managing our salon, and we are deeply grateful.