CASE 11
Visits through social media and referrals are increasing
Gifu Prefecture / Aesthetic Salon
What kind of salon is it?
We are a private salon in Gifu Prefecture that opened this August. Dieting
many clients in their 20s and 30s aiming for results. Designed so they can casually visit like a cafe,
we focus on building relationships and creating a welcoming atmosphere for our clients. Through social media and referrals,
client visits are increasing.
What prompted the introduction?
The catalyst was wanting to offer menus where clients could experience results in a short time...
. Previously, I ran a solo salon from home offering manual treatments. As I pre-
pared to hire staff and launch full-scale salon operations, I was looking for equipment that could build a strong revenue foundation.
Since it was our first equipment adoption, I was drawn to Wamu Corporation's generous support, including training,
and chose their products. Committed to delivering results-driven
treatments, we decided to adopt Hyper Knife 6 and Hyper Shape, and from there
Shortly after, we also adopted Hyper Knife EX.
What is the appeal of the Hyper Series?
Its excellent compatibility with manual techniques is one of its appeals. 'Beauty begins with health'...
Based on this concept, it pairs excellently with head and facial care sessions that target fatigue relief.
Combining it with warming treatments from the Hyper series provides not only slimming benefits,
but also leads many clients to feel an overall sense of wellness. In addition to the machines, we have introduced home care products such as
Hyper NON-F Cream. Adopting the series
Introduction makes it easy to explain the effects, establishing a smooth pathway from salon treatments to product sales.
Become an even more popular salon by leveraging exclusive bonus seminars
What was the client reaction?
Clients are satisfied with how easily results are achieved. Half of our salon customers are male, and...
It is especially popular with clients concerned about their waist and abdominal area. When a client visited
wearing newly bought bottoms only about half a month after their first session,
we were thrilled as well. Because clients can feel results quickly, both clients and staff
feel more motivated. Even for higher-tier sessions priced at nearly ¥20,000,
I believe this also explains why clients visit us once or twice a week.
How is the follow-up?
Wamu Corporation's representative always responds promptly. Sales
They provide attentive advice on everything from sales growth to social media utilization,
. We also make use of the Wamu School seminars, a benefit for Hyper Knife EX salons. Coun-
covering a broad range of topics from consultation methods to technique three times a month. We practice the techniques
learned in the seminars with staff to enhance client satisfaction.
They share actual success stories from other salons, which makes it very practical
provides many insights and is very educational.
What are your future outlooks?
We want to become an even more popular salon that receives wonderful reviews from many more clients...
and actionable. We are also committed to creating a salon environment where staff enjoy working and feel highly fulfilled.
Moving forward, while cherishing close relationships with our clients, we will continue to pursue our ideal
We want to help them get closer to their ideal body.
Products
Equipment adopted by this salon
Why not see if your salon can achieve the same results?
We accept pre-adoption consultations and free demos. Inquiries regarding unit numbers, budgets, or menu designs alone are also welcome.
* This case study is based on an interview with the salon. The salon name is withheld at the owner's request. Results vary depending on each salon's conditions and do not guarantee identical outcomes.
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