How introducing Hyper Knife EX transformed an aesthetic salon

What prompted you to open the salon?

Having had a time when I struggled with skin concerns, a job where both clients and I can become beautiful...
was my initial motivation. Our current salon opened 23 years ago in an apartment
unit. Our relationship with Wamu Corporation began more than 10 years ago
. Our representative has been supporting us ever since.
is practically like a vice president to our salon. Thanks to Wamu Corporation's support, with 13 beds and st-
We were able to grow into a salon scale of 7 staff members.

What are the salon's features?

Our salon features a referral-only system with high unit prices. Around 30 clients visit daily including repeat clients, but
, originally all came from client referrals. The benefit of a referral system is that appointments are rarely canceled,
making revenue forecasting much easier. Wamu Corporation provides advice while reviewing
detailed figures such as sales projections. The reason our pricing is set higher than neighboring salons
is because we believe: 'These are outstanding machines and treatments, so we do not want to devalue
them.' Thanks to the great results, clients remain satisfied even at premium prices.
We intend to further elevate treatment quality and enhance our salon's value.
will.

Adopting Wamu's machines?

We were the first to introduce Hyper Knife in Gunma Prefecture. It has been well received for years, and sales...
also contributes greatly to sales. Later, Wamu Corporation introduced the new Hyper Knife EX model to us
. Honestly, at first I was satisfied with both the results and revenue from Hyper Knife
, so we weren't considering adoption. However, when we actually tried a Hyper Knife EX session,
, but that perspective quickly changed. Its appeal lies in having a large probe and rapid warming.
The pleasant sensation has been received so well that it has become an extremely popular menu. Today, the number of installed units
reached 6 units, with each aesthetician having a dedicated machine to use.
Staff training became essential
Goal: Building our own company headquarters

What is the secret to salon growth?

We are placing particular emphasis on staff training toward expanding our scale. In this area as well, the repre...
Our dedicated representative made every effort through training and staff follow-up,
. Their attentive and thoughtful nature helps us immensely. As each team member
understands and fulfills their role, we have been able to maintain an excellent salon environment.
Clearly communicating salon goals to the staff is essential for building a vibrant salon
contributes to building...

What are the key points in staff training?

These are fundamental basics: the three principles of "greeting clients," "never lying," and "putting in effort"
to our staff. Taking Wamu Corporation's team members as role models, we strive to provide training that nurtures personal character as well as technical skills.
Inspired by Wamu Corporation, who tackles everything with full commitment alongside their partners,
we held our first company trip late last year. It was wonderful to see
mutual trust developing among the staff. Watching our staff grow steadily
...seeing Hyper Knife makes me confident in a bright future for the salon.

What are your future goals?

Our goal is to construct our own building. Not only aesthetics, but also nails and hair...
, such as beauty salons, I want to collaborate across the entire industry to create places that support beauty.
First, toward further expansion, we want to increase the number of long-term clients.
While many of our clients are currently younger, we aim to build a salon that is welcoming across all generations.
To achieve that, beyond just machines and menus, building good relationships with clients
I believe the character of staff who can build trusting relationships will become even more important.