CASE 15
Extensive menus boosted sales by ¥2,000,000; adopting the full series is highly effective for client acquisition
Ishikawa Prefecture / Body Contouring Salon
What kind of salon is it?
An aesthetic salon specializing in Hyper Knife in Ishikawa Prefecture. The Hyper Knife seri...
We are a complete salon equipped with all 4 models of the series: Hyper Knife, Hyper Shape, Hyper Wave, and Hyper Radion Mat.
We are the only salon in the Hokuriku region where clients can receive treatments using every single model in the Hyper Knife series.
This year, we expanded our salon, increased the number of treatment beds and staff, and celebrated our grand reopening.
In addition to long-standing loyal clients, we have many new customers coming in from across the region.
It all started when we began considering the adoption of body contouring equipment. Hyper Knife had high brand recognition,
A salon rooted in the local community.
What prompted the adoption?
We had no slimming menus until introducing it. In order to meet customer needs...
which sparked our interest. After experiencing it firsthand and feeling its noticeable results, we decided to adopt it.
Later, aiming to focus even more on body contouring and deliver superior results, we chose to adopt every model in the Hyper Knife series.
As a result, becoming the first specialized Hyper Knife salon in Hokuriku has greatly enhanced our salon's branding.
When we renewed the salon this year, we also adopted Hyper Knife EX.
Clients often mention that this was a decisive factor when comparing us with other salons on booking websites.
Seeing that we have the full lineup of the series makes them realize how serious and dedicated we are to our slimming menus.
With a wide menu selection,
Sales increased by ¥2,000,000
What is the appeal of adopting the series?
I believe adopting the entire series is effective for attracting clients. What I've heard from clients...
Moreover, having the entire series has enriched our menu offerings, enabling us to propose a diverse range of body contouring solutions.
Because Hyper Knife is so widely recognized, it gives clients genuine confidence and peace of mind. During the state of emergency,
The results are so pronounced that, to be honest, I was truly astonished. Because it delivers results, the treatments
Clients are delighted by how pleasant it feels, often mentioning that their bodies stay warm and comfortable long after the session.
We want as many clients as possible to experience these remarkable benefits, so we offer ticket packages.
During the state of emergency (Japan), operations were difficult, but our sales increased by about ¥2,000,000 compared to the same month the previous year
became.
What has been the reaction to Hyper Knife EX?
What clearly sets it apart from the standard Hyper Knife is its 'warm and loosen'...
Compared to Hyper Knife, the session price is higher, which directly leads to an increase in our average spend per customer.
was also faster. Clients who switched to Hyper Knife EX have shared that
is wonderful. We have had a relationship with Wamu for many years, and everyone there is unfailingly courteous, polite, and modest.
. Thanks to its high effectiveness, more clients are switching to Hyper Knife EX,
. While it depends on their goals and budget, we recommend Hyper Knife EX.
In particular, our current representative responds promptly regarding maintenance, which gives us immense satisfaction.
easy to use. In terms of salon sales, compared to conventional Hyper Knife, Hyper Knife EX
It was featured as the number-one popular salon on booking sites. Price-wise, compared to other aesthetic salons,
How was Wamu's support?
We work with various manufacturers, but Wamu's customer support is truly...
we are considered reasonable and easy to visit regularly. We decided to adopt it after hearing so many positive reviews from those around us.
What I actually felt after adopting it was that combining Hyper Knife with all-hand massage significantly reduces the physical strain on aestheticians.
I am truly grateful to our representative. Information about machine results and menu...
Even though the treatments become less physically demanding, we can still charge a higher unit price.
Products
Equipment adopted by this salon
Why not see if your salon can achieve the same results?
We accept pre-adoption consultations and free demos. Inquiries regarding unit numbers, budgets, or menu designs alone are also welcome.
* This case study is based on an interview with the salon. The salon name is withheld at the owner's request. Results vary depending on each salon's conditions and do not guarantee identical outcomes.
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