CASE 03
In fact, even during the COVID-19 pandemic, sales tripled—an achievement beyond our expectations.
Location Undisclosed: Aesthetic Salon
What is your salon's concept?
We are a salon that attends closely to each client, addressing their individual concerns
. Having always loved receiving aesthetic salon care myself, I want it to be a haven for our clients' minds
comfort and satisfaction, we always strive to provide salon treatments from the customer's perspective.
What prompted the adoption?
While visiting various salons as a customer myself, I encountered Hyper Knife...
. Amazed by its high effectiveness, I became an absolute fan, and when opening my salon,
I had already decided to introduce it. Its brand awareness is high, and having experienced its quality myself,
and understanding its value, being able to recommend it to clients with confidence is a strong advantage, I
is.
How do clients rate it?
We offer a wide range of salon treatments, but Hyper Series sessions boast the highest popularity...
believe. With body styling, results can be felt immediately, and achieving clear, radiant skin
is another appeal. We have many returning clients, and since our opening,
A client who received Hyper Knife sessions for six years and gave the impression of looking about 10 years younger
also visit us. Beyond body contouring, by warming up the body, it is also well-received by those who have concerns like shoulder stiffness or back tension.
The comfortably warm sensation lasts for a long time, so many people seem to notice positive changes
in their overall condition. Some clients even tell us, "I feel more energized" or "I feel more positive
about tackling various things." From beauty to wellness,
I believe this is a high-quality machine that provides comprehensive support with just one device.
。
Revenue boost following EX introduction
Stable business management with dedicated support
What other machines have you introduced?
We adopted Hyper Knife EX in 2020. Due to the COVID-19 pandemic,...
which made me hesitate about adopting it, but since many of our clients receive Hyper Knife standalone treatments,
we thought that introducing an even more effective machine would help attract new clients,
. Because "Hyper Knife EX" retains warmth for a long time, results appear quickly,
and our clients are delighted as well. In fact, even during the COVID-19 pandemic, our sales tripled
resulted in achievements beyond our expectations. In our area, our salon is the only one to have introduced Hyper Knife EX
only, so clients say things like, "I can receive high-quality care right in my neighborhood without traveling into central Tokyo,"
can also be promoted, serving as a key point of differentiation.
What about aftercare support?
The representative explained the machine thoroughly, which has been extremely helpful
has increased. Becoming a Certified Excellent Salon has also boosted customer trust, stabilizing our client acquisition
as well. Beyond machine operation, they also sincerely listen to our concerns regarding customer service and
give accurate advice. Their attentive support gives us great peace of mind,
and manage salon operations smoothly.
What are your future plans?
Since our client base is growing, we plan to expand our salon and open a Hyper Knife specialty salon...
to manage our salon. I was anxious when we opened 6 years ago, but
finding great equipment has helped our sales grow steadily. Because it's a high-quality machine,
I feel it also attracts high-quality clients. Moving forward, we want to continue honing our skills
and grow as a salon that consistently satisfies our clients.
。
Products
Equipment adopted by this salon
Why not see if your salon can achieve the same results?
We accept pre-adoption consultations and free demos. Inquiries regarding unit numbers, budgets, or menu designs alone are also welcome.
* This case study is based on an interview with the salon. The salon name is withheld at the owner's request. Results vary depending on each salon's conditions and do not guarantee identical outcomes.
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