CASE 18
How a Slimming Salon Transformed After Introducing Hyper Knife
Location Undisclosed / Body Contouring Salon
Could you tell us what inspired you to open an aesthetic salon?
I've been in the beauty industry for over 10 years, and initially worked at a salon favored by the Imperial Household
I spent about 3 years studying beauty care at a salon. Utilizing the manual techniques I learned
there, I opened this salon 7 years ago. Back when we opened, relaxation
was our primary focus, and we had almost no clients seeking body contouring. Back
that was right when a sales representative from Wamu Corporation came to visit us.
Is that why you decided to introduce Hyper Knife?
Wamu's sales representative introduced Hyper Knife to us, and when I experienced it, my eyes...
visibly noticeable results appeared immediately. Also, because the Wamu Corporation sales representative was such a great person,
I decided to adopt it right away. In pursuing body contouring results tailored to each client's constitution,
we ended up introducing all the Hyper Series devices: Hyper Shape, Hyper Wave, and Hyper Radon Mat.
Having the full series available at one
salon is still rare nationwide, so we even have clients visiting from far away.
There are such clients.
Do you have many clients who come specifically for the Hyper Series?
Knowing how good Hyper Knife is, I thought, 'Let's try Hyper Shape'...
or "I want to try Hyper Wave." Nowadays,
people can easily search online, so many clients research in advance before coming to our salon.
Most clients who visit my salon have previously experienced a Hyper Knife
session somewhere else. In our courses, in addition to device treatments,
we also include thorough manual techniques, which seems to result in high customer satisfaction.
Combining our existing techniques with the machine works exceptionally well. Clients frequently tell us,
"I can feel the great results of the session lasting until two days later."
It seems the results are long-lasting.
How are the salon sessions with the Hyper series?
We switch on and warm up the Hyper Radon Mat from the very start. During the session,...
In terms of session sequence, we first warm and loosen with Hyper Knife, drain with Hyper Shape,
and tone with Hyper Wave. We adjust the treatment duration for each device
based on the client's body condition. At the end, we wrap them in the Hyper Radon Mat to sweat it out,
and everyone breaks a tremendous amount of sweat. With their metabolism boosted,
There was also feedback that clients needed to use the restroom more frequently during sessions.
By attending seminars,
Session package sales are strong
How has Wamu's after-sales support been?
They teach us so many things and offer helpful suggestions, which has been a tremendous help...
to me, the sales rep from Wamu Corporation is like a business consultant. I also attended
the Counseling Seminars and Follow-up Training sessions hosted by Wamu Corporation.
I wanted to strengthen package ticket sales, but I wasn't very good at "selling."
Participating in the Counseling Seminar gave me
a lot of valuable insights. Attending the seminars and training also allowed me to exchange information
with many aesthetic salon owners, which was extremely helpful.
Did sales increase after attending the seminar?
Sales of course package tickets are on the rise. However, we feel sales can still grow much further from here...
is just beginning. Since partnering with Wamu Corporation, we've gained new clients through the Hyper
Series brand recognition, learned sales techniques at the Counseling Seminars,
and received business management suggestions from our sales rep.
By pairing my existing skills with their solutions, I hope to build
We believe that.
Please tell us about your future outlook.
By hiring more trustworthy staff, I was able to step away from the salon floor and focus on business management...
a strong business. In this era of labor shortages it may be challenging, but I'd like to find employees who act like partners
sharing the same vision. And as for salon expansion,
hope we can aim for expansion.
Products
Equipment adopted by this salon
Why not see if your salon can achieve the same results?
We accept pre-adoption consultations and free demos. Inquiries regarding unit numbers, budgets, or menu designs alone are also welcome.
* This case study is based on an interview with the salon. The salon name is withheld at the owner's request. Results vary depending on each salon's conditions and do not guarantee identical outcomes.
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