CASE 19
How an Aesthetic Salon Transformed After Introducing Hyper Knife
Location Undisclosed: Aesthetic Salon
Please tell us how you came to introduce the Hyper Series.
Starting with the adoption of Hyper Knife in April of last year, coming into this year
with the EMS machine "Hyper Wave," the suction machine "Hyper Shape," and rock
bedrock-bath mat 'Hyper Radon Mat'. Although we could expect good results with Hyper Knife alone,
recently more neighboring salons have also adopted it,
so we wanted to differentiate ourselves. As clients received Hyper Knife treatments,
more of them wanted even greater results, and I was eager to meet their expectations,
was also an option.
What changes did you experience after adopting the series?
Being able to promote ourselves as a Hyper series specialty salon has boosted our confidence...
I feel. Clients searching for salons specifically looking for Hyper Knife
are often interested in the fact that it is part of a series, which frequently leads to visits. Expanding our menu
options was also a great advantage. To meet our clients' varied needs, many me-
Having this menu ready boosted repeat rates for new clients. Today, about 80
~90% leads to ongoing repeat bookings.
What are your most popular menu items?
The 'Hyper Fascia' menu, which utilizes both Hyper Knife and Hyper Shape,...
nus are very popular. Because visible results are achieved in a single session, cli-
ents are pleasantly surprised. Delivering noticeable results easily also makes it simple to propose the next step. Both Hyper
Knife and Hyper Shape can target delicate, detailed areas, so being able to approach areas around bones and joints
is another major appeal. Thanks to the great results, many clients have come to book full-body me-
nus. Now, our two beds are fully booked and operating at full capacity,
state.
Silicon supplement "DMK"
Selling 100 units per month
What other benefits have you experienced?
We were originally a total care salon, but introducing the Hyper series...
which strengthened our image as a slimming salon and boosted our retail product sales related to body contouring.
. The most popular item is Wamu Corporation's silicon supplement "DMK." Clients report better digestion,
and positive effects on facial dullness and puffiness, leading to over 100 units sold a month
We are selling so many units now. Retail sales currently account for 40% of our total sales,
and with the average spend per client rising to over ¥20,000, our overall sales have nearly doubled, which
We have been able to maintain stable business operations.
How has your experience been with Wamu?
Whenever we consult with them, they provide numerous proposals from an objective viewpoint, which...
has helped us tremendously. Through follow-up training sessions, the expertise that Wamu Corporation possesses is passed on to our sta-
We also appreciate that you provide staff training.
Lastly, please share your future outlook.
We will be reopening our salon in December after renovations, so we are excited to do our best with a fresh mindset
ff. Moving forward, as a community-rooted salon, we want to continue serving eve-
We want to continue supporting the beauty of our clients.
Products
Equipment adopted by this salon
Why not see if your salon can achieve the same results?
We accept pre-adoption consultations and free demos. Inquiries regarding unit numbers, budgets, or menu designs alone are also welcome.
* This case study is based on an interview with the salon. The salon name is withheld at the owner's request. Results vary depending on each salon's conditions and do not guarantee identical outcomes.
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