CASE 27
How a Slimming Salon Transformed After Introducing Hyper Knife
Location Undisclosed / Body Contouring Salon
Where did you first hear about Hyper Knife?
Initially, I opened a home salon offering eyelash extensions. Clients...
began to increase, so I leased a commercial property about three years ago. I had been interested in slimming for a long time,
and I had the chance to experience Hyper Knife at a friend's salon.
How was your experience trying it?
After the session, I was amazed when I saw myself in the mirror. Just a single session on the abdomen and back
I thought, 'How can a single session make such a difference!' Afterwards, together with that friend,
I visited another salon that had Hyper Knife, and naturally, the eff-
the results were identical. That prompted me to ask a friend to introduce me to Wamu.
Did you adopt it immediately?
That's right. With Hyper Knife, after just a single-day adoption training, you can immediately start
were able to do so. The representative from Wamu Corporation helped us immensely by advising us on various matters.
Until we introduced Hyper Knife, we were an eyelash extension and nail salon,
so the premises were basically a single studio room. In order to offer body contouring treatments,
a dedicated treatment room is required. The representative from Wamu Corporation showed us interior fixtures that make it easy to set up partitions,
allowing us to build a private treatment room. In addition, from small in-store supplies
to campaign flyers, they guided us on a wide range of details.
I am truly grateful for your guidance.
Having latent demand for body contouring
Approaching clients
What are the benefits of offering eyelash extensions and slimming menus together?
Depending on the individual, eyelash extensions are a service that brings in regular visits...
. Many people are interested in body contouring, but surprisingly many have never actually tried it
before. Most of our first-time visitors come for eyelash
extensions. Once their eyelash extension session is finished, they see our in-store posters and campaign
flyers and often ask questions like, "What is Hyper Knife?" or "I've heard about Hyper Knife,
but what is it like?"
We then recommend an initial trial session. In my case,
rather than drawing clients who already go to other salons, for body contouring,
we are reaching out to clients with latent demand.
How are your repeat client numbers?
Hyper Knife is pleasantly warm and comfortable, and looking in the mirror after the session...
they can immediately see the change once they try it, which leads to ticket package purchases at a high rate. "
When we first introduced "Hyper Knife," 50-part session tickets were our best sellers. Th
After that, to pursue even better results, we introduced Hyper Shape.
. Then, 100-part tickets became our top-selling package. "Hy
100 parts worth, using 50 parts each of Hyper Knife and Hyper Shape
ticket packages. The unit price of our eyelash extensions is around ¥5,000, so
when you look at it that way, our sales grew tremendously after introducing Wamu Corporation's machines.
So you have also introduced Hyper Shape.
From Wamu, we introduced Hyper Knife, Hyper Shape, and the Radon Mat...
," and have also introduced the silicon supplement DMK for retail. "Hyper
Shape: the catalyst for adoption was consulting with Wamu Corporation's representative when larger-framed clients were having difficulty seeing results.
When Hyper Shape was suggested, I visited Wamu Corporation's directly operated salon for a trial session.
By combining Hyper Knife and Hyper
Shape, even better results were achieved. The training upon adoption, just like with Hyper
Knife, was straightforward and took only one day. Any questions or doubts
points, Wamu's representative is always available to explain whenever I call.
How many body areas are typically treated in a single visit?
For a full-body session, Hyper Knife covers six areas and Hyper Shape covers four
parts. That makes 10 parts in total. Clients typically stay at the salon for about 2 hours
. This area is a commuter town, so many clients likely want to unwind and take their time when visiting the salon.
Using the machine helps make body lines look beautifully
. Next, to help them lose weight, we provide dietary guidance along with the silicon supplement DM
K also recommends it.
Please tell us about your future goals.
We'd like to add another location. To that end, we are currently looking to hire another staff member
and are training them. Before that, I want to introduce Hyper Wave.
When larger-framed clients slim down, what becomes needed next is body toning and firming.
. EMS that can engage the muscles is crucial. Moving forward, we will continue to explore various
thoroughly meet the diverse needs of our clients.
Products
Equipment adopted by this salon
Why not see if your salon can achieve the same results?
We accept pre-adoption consultations and free demos. Inquiries regarding unit numbers, budgets, or menu designs alone are also welcome.
* This case study is based on an interview with the salon. The salon name is withheld at the owner's request. Results vary depending on each salon's conditions and do not guarantee identical outcomes.
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