How a Slimming Salon Transformed After Introducing Hyper Knife

Please tell us about your salon.

Higashi: Our salon started 25 years ago in Kawagoe City, Saitama Prefecture, as a cosmetics store. Tailored to the condition of the skin and
body, our all-hand massage sessions for facial and body care
are very popular. Today, we have also incorporated nails and wax hair removal, operating as a total beauty
salon. While being a community-based salon, we serve clients who have visited since our founding
as well as clients traveling from other regions, giving our salon the feel of a private hideaway.

What prompted the adoption?

Higashi
The catalyst was considering equipment introduction to acquire new clients and enrich our slimming menu.
Since Hyper Knife has strong brand recognition and a solid reputation for body contouring results, it was a top candidate for
adoption. Ms./Mr. Kobayashi from Wamu Corporation had visited us on sales calls long before,
leaving an impression of being courteous and attentive, so we felt we would be in supportive hands.
To adopt Hyper Knife, we had to submit a business plan to the salon owner.
How much profit could be expected after adoption? How much would client acquisition
improve? We consulted with Kobayashi, received informational materials, drafted a business plan,
submitted it to the owner, received approval, and decided to proceed with the adoption.

What changes have you noticed in your salon?

Higashi: After adoption, sales increased by about 30%. Because Hyper Knife has high brand recognition,
inquiries from new clients increased, and we truly felt its ability to attract customers.
In terms of device functionality, it warms and loosens the body in a short time, offering outstanding synergy with all-hand menus
and enabling us to deliver results noticeably faster. We believe this directly led to higher close
rates for our intensive short-term courses. By combining our popular facial techniques with Hyper
Knife, the facial contouring and aging-care results improved even
further. Clients love that they can achieve visible results while enjoying a comfortable session.
, leaving our clients very satisfied.

Were there any changes to your menu?

Higashi: Hyper Knife can be combined with all-hand techniques to create diverse menus...
Because clients can look forward to both short-term and long-term results, many continue
their visits regularly. With more people pressed for time due to COVID-19, menus that deliver results in a short session
are easy for clients to fit in. As an overall result, there are many
It has led to repeat visits.

Please tell us about your future outlook.

Higashi: While valuing our existing management policy, we strive to meet customer needs...
menus we would like to expand. If possible, we would also like to increase our number of salon locations.
Rather than simply welcoming a large volume of new clients, we want to cherish the long-term
relationships we build with them. Because we have many long-standing clients, their
environment and physical conditions may change over time, but we want to walk alongside them so that women can
We aim to be a salon that truly shines.