English edition of Wamu Corporation (Tokyo). Prices and programs shown are for Japan. Salon owners in Japan who prefer English, and distributors or salons outside Japan, can reach us through the English contact form — overseas inquiries are handled together with our local distributors. 日本語

CASE 32

Recently, clients have even referred their daughters and granddaughters, increasing visits for body contouring.

Higashi-Omiya, Saitama / Aesthetic salon

Higashi-Omiya, Saitamaaesthetic salonHyper Knife

What kind of salon is it?

A private salon in Higashi-Omiya, Minuma Ward, Saitama City, that opened at the end of May this year
enjoy our salon. We maintain a friendly, welcoming atmosphere so that clients of all ages feel comfortable visiting,
and many are experiencing an aesthetic salon for the first time. For treatments, Hyper Knife
We offer menus specialized in Hyper Knife.

Why did you adopt it?

It feels so pleasant, and I thought, 'I want even elderly clients with no aesthetic salon experience to enjoy the sessions'...
" matched our salon concept perfectly. Even before opening, I had experience administering Hyper Knife
sessions and was completely convinced of its effectiveness. In particular, the latest model, Hyper Knife
6, warms up quickly and provides a comfortable sensation while allowing short session times. It not only reduces
the burden on clients, but since I handle all sessions by myself, it also helps immensely with operational efficiency.
To help clients work up a sweat even if they do not regularly exercise, Hyper
Also introduced the Hyper Radon Mat.

What has the response been to Hyper Knife?

The appeal of Hyper Knife spread through word of mouth, mainly among local residents in their 60s to 80s
, and more than half of our clients visit through referrals. They often tell us, "My body feels lighter and my legs move smoothly
feels like I can move more smoothly'—these experiential changes brought about by warming have been very well received.
Recently, clients have even referred their daughters and granddaughters, increasing visits for body contouring.
To ensure clients receive salon treatments with full confidence, we provide a handbook explaining how Hyper Knife works
and its benefits. The fact that results can be felt immediately
and that clients themselves understand the salon treatment are the two main drivers of word-of-mouth client growth.
I believe it contributes to improved results.
With high-value salon treatments,
Achieved profitability from the first month

What is the impact on sales and customer acquisition?

We have been profitable since our opening month and sales have grown steadily. Hyper Knife...
The popularity of Hyper Knife was incredible, with over 80 clients visiting during our pre-opening period
Even now, a month and a half after opening, the number of new clients continues to grow, and appointment slots
are virtually fully booked. While salon treatment prices are not low, clients can clearly feel the results,
which leads to repeat visits. Almost all clients sign contracts
with us. One reason we avoid price competition is that Wamu sets pricing guidelines for partner salons,
is also significant. Pricing by 10-minute session blocks rather than by body area
helping maintain high unit prices and lifting our baseline sales.

How is the follow-up?

Wamu Corporation's representative provides wide-ranging support. At fi
As this is my first time running a salon, everything was unfamiliar, but from menu structure to SNS market
to ongoing operations, they provide advice on a wide range of matters. They respond quickly and we can ask anything.
We truly appreciate how accessible and close you feel to us.

What are your future outlooks?

With sales and customer numbers growing steadily, we plan to open another location within this year
We plan to open soon. We aim to expand locations within three years and become an aesthetic salon rooted in the Omiya area.
Beyond simply running an aesthetic salon, we also hold events that allow clients to celebrate becoming more beautiful.
Our goal is to boost enthusiasm for beauty across the entire local community.
We are dedicated to helping more people enjoy life by refining their beauty.
will continue.

Products

Equipment adopted by this salon

Why not see if your salon can achieve the same results?

We accept pre-adoption consultations and free demos. Inquiries regarding unit numbers, budgets, or menu designs alone are also welcome.

* This case study is based on an interview with the salon. The salon name is withheld at the owner's request. Results vary depending on each salon's conditions and do not guarantee identical outcomes.

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