CASE 05
How introducing Hyper Knife EX transformed an aesthetic salon
Tokyo / Aesthetic Salon
What kind of salon is it?
We are a salon in Ebisu, Tokyo, mainly providing Indian-origin manual sessions...
Our aesthetic salon features a luxurious space with fully private rooms, attracting many well-known figures.
Another appeal is easy access after work or shopping.
What prompted the adoption?
Aiming to provide sessions that deliver results more quickly and easily when combined with manual techniques...
That was what sparked the idea. With the COVID-19 pandemic, client routines shifted and many visited
less frequently. Aiming for an aesthetic salon where clients could feel satisfied with the results even from short sessions,
and easily keep coming back, we decided to adopt the machine. Previously,
I had been interested in the Hyper Knife series, and the new Hyper Knife EX model
was introduced believing it would differentiate us from other salons. EX warms up quickly, and the bod
it feels comfortable, so another reason for adoption is that even those hesitant about machine salon treatments can easily try it.
It is so popular that almost everyone who tries a trial session signs a contract.
...and we introduced an additional unit.
Adopting other Wamu products?
We also introduced Hyper NON-F Cream. When we asked Wamu Corporation's representative, "
If you introduce EX, you should definitely use the synergistic cream as well," was the ad
provided valuable advice. As more regular clients use it, the skin texture during salon treatments
definitely feel the difference in effectiveness. For retail, we also carry the silicon supplement DMK,
. We serve it to clients before and after sessions, attracting interest from those looking to care for their bodies from the inside.
From this summer, we newly introduced Hyper Shape,
It has become increasingly popular because it brings out beautiful body contours even more clearly.
Efficient salon management designed for both clients and staff
What are the benefits of adoption?
Bed turnover and spend per customer have improved, leading to more efficient salon operations. Previously,...
Previously, sessions sometimes exceeded two hours, which made us worry about our staff's stamina.
Manual treatments tended to invite price competition because attention centered on treatment length relative to price.
By adopting high-quality machines, clients can now choose menus based not on 'how much time
is spent,' but on 'what results are delivered.' Clients can now select menus
from this perspective. Having a full lineup of Wamu products
makes it easy to present well-structured proposals. During last year's pandemic, sales
fell by half, but now we are steadily growing our sales.
How is the post-adoption follow-up?
Our representative has stayed in constant contact even after we adopted the machine,
. They regularly share updates on other aesthetic salons, and we are often surprised by
fresh insights that challenge long-held assumptions. They also consult with our staff sincerely, so we can rely
has become an essential presence.
What are your future goals?
Aiming to build an efficient aesthetic salon that satisfies both staff and clients...
on them. In the pursuit of beauty, alongside external body care, exercise and nutrition are also important.
Most clients are busy, making it difficult to maintain a good balance of everything.
Moving forward, we will continue to utilize Wamu's products to support our clients more effectively in less time.
want to continue doing so.
Products
Equipment adopted by this salon
Why not see if your salon can achieve the same results?
We accept pre-adoption consultations and free demos. Inquiries regarding unit numbers, budgets, or menu designs alone are also welcome.
* This case study is based on an interview with the salon. The salon name is withheld at the owner's request. Results vary depending on each salon's conditions and do not guarantee identical outcomes.
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