How a Slimming Salon Transformed After Introducing Hyper Knife

What kind of salon is it?

A salon in Musashi-Koyama celebrating its 9th year in business. Offering body contouring, facials, hair
pore cleansing, guasha treatments, and more, we offer a wide range of menus to support total beauty.
We serve a diverse range of clients, from working mothers to career women,
but overall we are a community-rooted aesthetic salon with a mostly local clientele.
Because everyone is busy, we focus on delivering solid results in a short amount of time.

What prompted the adoption?

I left my role as a beauty consultant after childbirth, worked at an aesthetic salon, and then opened my own salon...
When I was preparing to open the salon, I came across Hyper Knife. Experiencing it myself,
I felt my legs become light and refreshed in just one session and thought it was fantastic. Combining it with manual
techniques enhances the results, so I decided on the adoption. About one year after opening,
we also introduced Hyper Shape, achieving further time savings with combination menus
, enabling us to address a wide variety of client concerns.
· How to incorporate it into menus?
Tailoring to each client's concerns and constitution, combining Hyper Knife with manual sessions and Hyper...
We offer various menus combining Hyper Knife and Hyper Shape. Hyper
Shape also enables myofascial release, helping to ease muscle stiffness.
Aiming to be an aesthetic salon accessible even to homemakers, we keep prices as reasonable as possible,
We offer salon treatments that deliver visible results.
What is client feedback like?
In addition to body shaping, clients say, 'It helps care for stretch marks, leaving the skin feeling smooth'...
became softer' and 'my back flab looks sleek and toned.' Hyper
Knife and Hyper Shape allow us to address areas that are difficult to reach with manual techniques or other machine sessions.
I believe our strength lies in being able to care for hard-to-target areas.
With the introduction of the new model,
Comprehensive facial care menus as well
How do you attract new clients?
Our main customer acquisition channel is online booking sites, bringing in about 20 new clients every month
About half of them become regular clients, so client acquisition is going very smoothly. Around
80% of our clients are from the neighborhood, creating a warm, cozy salon atmosphere. For regular visits, convenient
access is the most important factor, so having many local clients contributes to stable business operations.
we believe there are.
What are the business benefits?
One year after opening, we adopted Hyper Knife, and our sales roughly doubled
In addition to body contouring, it also addresses concerns regarding physical fatigue and circulation,
offering results that become more tangible the longer clients continue. I believe this is why
we have so many long-term regular clients. Recently, after adopting Hyper Poration
Pro, demand for facial care has also grown. It cares for the facial contour and cheek pores,
making the skin feel completely different the next day. I was truly impressed when I experienced it myself.
When introducing new equipment, the key criterion is 'whether it is a salon treatment I would want to receive myself,'
and Hyper Poration Pro is a salon treatment that makes me feel
I fell so in love with it that I want to go as a client myself.
What is Wamu's support structure?
We can consult with the representative about anything, and we've built a relationship where we can even chat casually
close enough to speak candidly. Even when it comes to new machines, if our representative recommends it...
I want to keep receiving it as a client. They are always attentive, sharing beauty insights and menu proposals.
supports us, so we trust them.
What is your future outlook?
While we are primarily a women-only salon, we also accept male treatments for couples...
It has been very popular with men, so I am also considering opening a new aesthetic salon exclusively for men.
In this era where beauty knows no gender boundaries,
we want to refine our skills in both body contouring and facial care to support a wide range of clients.
we would like to continue.