How an Aesthetic Salon Transformed After Introducing Hyper Knife

What kind of salon do you operate?

A private salon in Shinagawa celebrating its 8th year. Helping clients not only with beauty, but also to stay healthy
, with the concept of body styling care to make you look beautiful. From as young as 18 to as old as 70
years old, a wide range of female clients visit us. Clients in their 30s and 40s, who are especially numerous, want to slim down
Rather than body contouring, many clients visit to ease physical discomfort such as shoulder stiffness,
There are many such clients.

What prompted the adoption?

I originally worked at an aesthetic salon and went independent 8 years ago. Right upon opening,
at the time, I wanted to introduce a warming machine. Since I cannot recommend a device to clients unless I truly believe in it,
I visited various aesthetic salons and tested many devices.
Among the many machines I tested, the ones with the most noticeable results were Hyper Knife
and Hyper Shape, so I decided immediately. While I definitely wanted a warming machine,
Hyper Shape was also a great fit for our salon because it creates synergies with manual techniques without bruising the client's body.
We are confident enough in our manual techniques to run an academy,
but being able to enhance the results of manual work even further with equipment was very appealing.
Furthermore, having a clear and easy-to-understand process behind its benefits makes it a salon treatment
, and I felt it was easy for clients to understand and accept.

What was the client reaction?

Our salon's most popular menu is the full-custom plan, allowing clients to receive any session within the allotted time
that can be delivered with confidence. Most clients who choose custom packages include Hyper Knife
in their sessions. Combining Hyper Knife with manual techniques works wonderfully
and is very popular. While human hands can only warm up to body temperature,
Hyper Knife rapidly warms the body and helps facilitate lymphatic flow.
Many people have chilled bodies due to lifestyle habits, and chilliness is linked to women-specific concerns
and intimate wellness issues, so warming the body is essential.
Unlike slimming salons, intervals between visits are longer and concerns shift with the seasons, so
these two machines are very popular for their versatility in handling various concerns. They also allow us to address
the changing needs of our long-term regular clients. Whatever their concern,
many clients choose Hyper Knife salon treatments because they can feel the results and because, compared to other slimming machines,
It is highly appreciated for feeling better than standard machines.
Despite the COVID-19 pandemic
Expanding franchise locations

How is client acquisition?

Right after opening is usually a difficult period to attract clients, but the name 'Hyper Knife'...
name, we had no trouble attracting customers from the start. Since it is a well-known keyword in the market,
it was very easy to acquire new clients, which helped us tremendously. The repeat rate for first-time visitors is around 80%
. Even now, 8 years later, the business is running smoothly. We believe the combination of relaxation and
overall body conditioning is also a key factor driving our high repeat rate. Recently,
the number of clients has grown so much that it is difficult to take bookings, and during the COVID-19 pandemic, we opened a franchise
location. We also adopted Hyper Knife at our franchise salon,
as well. Especially for those considering opening a new aesthetic salon, Hyper Knife is
is highly recommended. I don't think you will regret introducing it.

How is Wamu's support system?

All machines, creams, and home-care EMS products provided by Wamu Corporation
easy to integrate thanks to its consistent process, making it simple to recommend to clients.
The representative stays in close contact with us, and their knowledge of client acquisition, recruitment, and beauty...
extensive, so we can consult them with confidence. We get the impression that Wamu Corporation trains its staff very thoroughly.
In terms of post-purchase machine support, the one-on-one training provided
made a very favorable impression. Subsequent follow-up training sessions are also free for all staff members to
attend, and learning standardized techniques directly from the manufacturer provides great peace of mind. In addition, the certified
salon certification system they introduced allows us to deliver salon treatments to clients with complete confidence.
We were able to offer it, which helped differentiate our salon.

What are your future plans?

Opening one franchise salon in every prefecture across Kanto within 5 years, starting from the ones opened during COVID-19
locations, with plans to expand to every region across Japan within 10 years. Hyper Kni
We want to promote the synergistic effect of Hyper Knife and manual techniques. While all-manual techniques take time to teach,
we also launched an academy business out of a desire to share reliable methods.
We want to teach more people the rewarding experience of transforming people's bodies.