CASE 30
New client numbers are steadily rising, aiming for higher sales; well-received as warm and comfortable
Jimbocho, Tokyo / Facial Salon
What kind of salon is it?
We are a private salon located in Jimbocho, Tokyo. I am the sole aesthetician...
by myself, and officially opened early last year. Mainly catering to people in their 30s and 40s who are work
after work or local residents visit our salon. We offer both facial care and body care
menu is being offered.
What prompted the introduction?
I have been interested in Hyper Knife ever since I was in beauty school. Aesthetic...
I loved aesthetic salon treatments and experienced many menus at various salons, but Hyper Knife
struck me as remarkably effective. Dreaming of adopting it, I had been in touch with Wamu Corporation's representative since opening,
I was consulting with our dedicated representative. As customer visits grew steadily...
and three months ago, we finally adopted Hyper Knife. Since this
was our first time introducing equipment, they supported us with everything, including menu development.
provided peace of mind. I am truly grateful to our representative.
What makes the machine appealing?
What I realized from actually using it is its exceptional safety and effectiveness...
. Because the temperature can be adjusted, we can set the optimal warmth while checking on the client during the session.
Unlike hot stones, the temperature does not drop, allowing salon treatments to be performed with consistent warmth,
which is a great benefit of the device. Before adoption, I worried that having so many features would make it difficult to operate,
but the intuitive display makes it easy to use.
helps us tremendously.
Steady increase in new customers
Aiming for further sales growth
What was the client reaction?
Clients love it, saying it feels pleasantly warm. For those new to machine sessions who worried, 'Will it hurt?'...
Many clients feel anxious at first, wondering if it will hurt, but after the salon treatment, they are very satisfied with how pleasant it feels.
Because it delivers healthy body lines through a pleasantly warm and comfortable session,
many clients continue coming back. For body care, clients can notice a clear difference even after a single session.
Those with good metabolism, in particular, really feel the difference. In addition to body
care, facial care treatments are also popular. The compact probe fits comfortably on facial contours,
fits snugly, and clients seem to really feel the warm and loosen effects.
What changed after adoption?
We are seeing positive changes in both revenue and treatments. Adding Hyper Knife sessions to our menu...
and being able to offer treatments at a unit price close to ¥20,000 has contributed to steady sales growth.
Combining manual techniques with machine sessions increases the price, but it delivers visible results more easily,
which is a major advantage. Beyond improving client satisfaction, it also offers significant benefits
for the practitioner's physical stamina and salon operational efficiency. Along with that,
, new clients have also been increasing. Right after introducing it, we acquired over 10 new clients,
convinced them completely. Retention is also strong, with most first-time clients returning as repeat customers.
It provides great support for us.
How is the follow-up?
Wamu Corporation's representative has provided dedicated support from before adoption to the present day
Their responsiveness is fantastic and they act immediately, which is tremendously helpful for
a privately owned salon like ours. They are also very knowledgeable about advertising and customer acquisition,
and share their expertise with us. When listing our salon on a new booking portal, I was amazed by how thorough they were, asking 'You even help with all this?'
as they advised us down to fine details like images.
Wamu Corporation provides comprehensive follow-up support overall, and as we continue exploring how to use the device,
onwards, we want to make full use of various training sessions.
What are your future plans?
We want to deliver Hyper Knife as well as our salon treatments to even more clients...
is our goal. By visiting us, we want our clients not only to improve their skin and appearance,
but to feel beautiful in areas that cannot be seen. To that end, we believe mental wellness and nutrition
are also essential. While utilizing Hyper Knife to perform sessions efficiently,
we want to further enrich our counseling approach, providing total
will continue to do our best to support total beauty.
Products
Equipment adopted by this salon
Why not see if your salon can achieve the same results?
We accept pre-adoption consultations and free demos. Inquiries regarding unit numbers, budgets, or menu designs alone are also welcome.
* This case study is based on an interview with the salon. The salon name is withheld at the owner's request. Results vary depending on each salon's conditions and do not guarantee identical outcomes.
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