CASE 37
Since introducing it two years ago in December, sales have been very strong
Tokyo / Body Contouring Salon
What kind of salon will it become?
A cosmetic acupuncture and moxibustion salon opened in 2017. All staff members are licensed acupuncturists and moxibustion therapists
, holding national qualification as a judo therapist, and we specialize in custom-tailored sessions aimed at addressing client concerns at the root.
For example, facial firming concerns do not stem from the face alone,
but can also be related to factors like the digestive system. Because we understand the body's structure and function,
we can assess thoroughly and support beauty and health from both the inside and outside.
Guiding you forward.
How did you first discover Hyper Knife?
Since we had been offering cosmetic acupuncture and all-hand treatments, we weren't very familiar with beauty machines and
I was not interested. I had only heard the name Hyper Knife,
but I happened to have the opportunity to experience a session at a thermal bath facility. I had a strong impression that body contouring (aesthetic) devices were painful,
but when I actually tried it, I was amazed by how pleasant and comfortable the experience was.
Intrigued, I stopped by Wamu Corporation's booth at a beauty trade show to learn more details.
I visited their Tokyo headquarters several times to experience salon treatments on different areas.
In the end, the deciding factor for adoption was its excellent compatibility with cosmetic acupuncture.
Expanding retail sales as well
Strongly supported
In what aspects did you feel they were well-suited together?
Depending on the client's constitution, cosmetic acupuncture could cause discomfort or leave temporary bruising marks
marks can remain. This is caused by poor circulation or chill in the body. Hyper Knife can
thoroughly and quickly warm the body, helping to reduce discomfort and the risk of bruising.
. It has also been well received by last-minute bridal aesthetic clients and models preparing for photo shoots.
and we began receiving great feedback. The synergy is also excellent, allowing them to fit into their dress in just 3 days before the wedding.
down a full size. When we shared before-and-after photos of this session on SN
When we shared it on social media, the response was great, and we received inquiries from around 50 people.
What changes have you noticed in your salon?
Sales have been very strong since adopting it two years ago in December. Wamu's silica su
After introducing the supplement "DMK," our sales increased even more dramatically.
The theory that the emulsifying action of silica makes it easier to flush out waste materials is easy to explain, and with Hyper
Knife, synergistic effects can also be expected. The ease of continuing simply by drinking it also provides support.
, selling about 50 bottles in the very first month of introduction and increasing sales. With DMK as the catalyst
some clients also book Hyper Knife menus, which contributes to our sales.
。
How has your experience been with Wamu?
Their prompt responses, help with creating promotional POP displays, and detailed online explanations were extremely helpful
. Everyone has a wonderful personality and creates an approachable atmosphere, so we can consult with them without hesitation.
can ask about a wide range of things.
What are your future plans?
We plan to open 5 locations in Kansai within 3 years, as well as new salons in Tokyo. Wamu
Our goal is also to expand overseas using Hyper Knife in collaboration with them. Roles such as instructing and training
also want to focus our efforts on.
Products
Equipment adopted by this salon
Why not see if your salon can achieve the same results?
We accept pre-adoption consultations and free demos. Inquiries regarding unit numbers, budgets, or menu designs alone are also welcome.
* This case study is based on an interview with the salon. The salon name is withheld at the owner's request. Results vary depending on each salon's conditions and do not guarantee identical outcomes.
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