English edition of Wamu Corporation (Tokyo). Prices and programs shown are for Japan. Salon owners in Japan who prefer English, and distributors or salons outside Japan, can reach us through the English contact form — overseas inquiries are handled together with our local distributors. 日本語

CASE 25

Compared to before the renewal, unit prices for some menus have increased by more than 4 times

Tottori Prefecture / Aesthetic Salon

Tottori Prefectureaesthetic salonHyper KnifeHyper Shape

What kind of salon is it?

A salon in Tottori Prefecture celebrating its 15th anniversary. Run by two staff members and myself as the owner,
we operate. Late last year, we reviewed our menu and customer acquisition methods and held a renewal opening.
opened.

What led to the introduction of Wamu products?

Three years ago, we adopted Hyper Knife as we expanded our staff. In Tottori Prefecture,
was the first salon to adopt it. The sincere response from Wamu Corporation's representative at the time was the final push
that led us to decide on introduction. At the timing of the renewal, we also adopted Hyper Shape.
adopted.

Why did you introduce Hyper Shape?

I introduced it aiming to create a premium salon focused on delivering visible results. Hyper
Sales after introducing Hyper Knife were steady, and we were even worried about staff
workload if bookings increased any further. Therefore, even if the bed occupancy rate slightly decreased, so that sales
would grow, we decided to offer high-end, short-term intensive programs.
. Consulting with our current representative from Wamu, we aimed to address body lines in a short session...
they recommended Hyper Shape to address this. In the new program,
salon sessions with Hyper Knife and Shape, home-care products, and the counseling methods I developed
...we offer in combination with...

How is the post-adoption follow-up?

Our representative is always attentive to our salon, and whenever something comes up, they suggest a meet...
'Let's have a meeting,' they kindly suggest. Without pushing hard to introduce new products,
they think together with us on how to increase sales using our existing machines.
They study salon management extensively, including branding, making them a very dependable
partner. They also assisted us greatly in structuring our pricing to become a Wamu Corporation Certified Salon,
Thanks to the dedicated representative's support, we finally became a Certified Salon this year.
Becoming a Certified Salon of Excellence is the first step toward the dream
Aiming to be the No. 1 salon in Japan

What changes after adoption?

Sales have continued to grow steadily, reaching our highest figures since opening. Renew
Compared to before the renewal, some menu unit prices have more than quadrupled. Tottori Prefecture has
a small population and a low minimum wage, so at first we were worried whether any clients would sign contracts with us.
Currently, although total customer numbers have decreased, thanks to our salon branding efforts,
clients who are genuinely serious about beauty are visiting our salon.
Even with less experienced staff, we maintain a high contract rate with high-unit-price menus.
. The title of 'Certified Salon of Excellence' also seems to contribute to clients' decisions to sign contracts.

How is the machine rated?

We are very satisfied with the high power unique to a standalone device. Long-time clients who have been visiting us
we were able to guide even clients who visited into their best condition ever in a short period of time.
Clients who felt so down that going outside felt burdensome felt thoroughly refreshed in both mind and body through the sessions,
and seeing them full of confidence made me very happy. Compared to other machines targeting body contours,
it requires technique and has a higher adoption hurdle, but with its unique theory
theory-based results are truly remarkable.

What are your future plans?

By establishing a high-quality body styling program, we aimed to become the top aesthetic salon in Japan
. We also want to incorporate Wamu Corporation products we haven't introduced yet, to create a system that caters to clients' life-
style changes. Under the belief that 'When women are happy, society
as a whole improves,' we strive for salon management that satisfies both clients and staff.
continue to run our business operations.

Products

Equipment adopted by this salon

Why not see if your salon can achieve the same results?

We accept pre-adoption consultations and free demos. Inquiries regarding unit numbers, budgets, or menu designs alone are also welcome.

* This case study is based on an interview with the salon. The salon name is withheld at the owner's request. Results vary depending on each salon's conditions and do not guarantee identical outcomes.

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